Voice & Tone
To write content that guides and empowers, it's important to understand Gov.gr voice and tone. What's the difference between them? We think of it like this: We always have the same voice, but our tone changes. We speak differently when we're out with friends compared to a meeting with our boss.
Our tone also changes depending on the emotional state of the person we're speaking with. We don't use the same tone with someone who is upset as we do with someone who is laughing. The same applies to the gov.gr services. The voice remains the same, but the tone changes depending on the situation.
Voice
At gov.gr, we understand that citizens' interactions with public services have often been difficult. That's why we want to educate the visitors to a new relationship with what we collectively call the “Public Sector,” without confusing or patronizing them.
Whether visitors know exactly what they're looking for or not, every word we write informs and encourages. We share our knowledge with clarity and empathy.
This means that when we write content:
- We speak simply. Clarity is the most important thing for us. Our visitors come to the service to get something done; they don't have time for grandiloquent words.
- We are genuine. We speak to visitors in a friendly and approachable manner.
- We are interpreters. Our job is to "translate" the language and procedures of bureaucracy in a way that helps visitors accomplish what they came to the portal for.
Tone
The tone of the Gov.gr is courteous and exudes confidence. When we write, we keep the visitor's state of mind in mind. Are they stressed and searching for information on Google? Are they happy because they were accepted into the vocational school of their choice? By understanding the visitor's emotional state, we can adjust the tone accordingly.